Advanced Storytelling
Techniques for complex sales, multiple stakeholders, and innovation
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Framing Narrative
A framing narrative is a story about how we DECIDE what is good. A core narrative is about what IS good. Core narratives – within storytelling for business – are… read more
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Narrative Hierarchy
The narrative hierarchy refers to how related stories of varying status affect one another. Essentially, the strengths and weaknesses of stories at different levels reinforce and/or disrupt one another. This… read more
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Nested Narrative
A nested narrative is a story hidden inside or threaded through another story. This is of particular importance when storytelling for enterprise. When there are multiple stakeholders, often there’s a… read more
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Story Structure
Story structure refers to an organized sequence of events the hero experiences on a journey of transformation. Structure is of crucial importance in storytelling for entertainment. In storytelling for business,… read more
