Resources

I am not an affiliate or compensated for any of these recommendations.

Each list is presented in order of importance, i.e., book #1 is the “If you only read one thing,” books #1-2 are the “If you only read two things,” and so forth down the list.

Contents

Marketing

1. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, by Al Ries and Jack Trout
2. This Is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin
3. The Advantage: Why Organizational Health Trumps Everything Else In Business, by Patrick Lencioni
4. Building a Storybrand: Clarify Your Message So Customers Will Listen, by Donald Miller
5. The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate, by George Lakoff

Selling

1. SPIN Selling, by Neil Rackham
2. Start with NO…The Negotiating Tools that the Pros Don’t Want You to Know, by Jim Camp
3. Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience, by Stephanie Palmer
4. Ogilvy on Advertising, by David Ogilvy
5. Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath
6. Pre-suasion, by Robert B. Cialdini

Speaking and Presenting

1. The Message of You: Turn Your Life Story into a Money-Making Speaking Career, by Judy Carter
2. Your Perfect Presentation: Speak in Front of Any Audience Anytime Anywhere and Never Be Nervous Again, by Bill Hoogterp
3. TED Talks: The Official TED Guide to Public Speaking, by Chris Anderson

Data Storytelling

1. The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, by Dan Roam
2. The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand, by Lee LeFever
3. Making Numbers Count: The Art and Science of Communicating Numbers, by Chip Heath and Karla Starr
4. Visualizing Complexity: Modular Information Design Handbook, by Darjan Hil and Nicole Lachenmeier

Entertainment

1. Save The Cat! The Last Book on Screenwriting You’ll Ever Need, by Blake Snyder
2. On Directing Film, by David Mamet
3. Save the Cat! Strikes Back: More Trouble for Screenwriters to Get into … and Out of, by Blake Snyder
4. Save the Cat! Goes to the Movies: The Screenwriter’s Guide to Every Story Ever Told, by Blake Snyder
5. Writing Movies for Fun and Profit: How We Made a Billion Dollars at the Box Office and You Can, Too!, by Thomas Lennon and Robert Ben Garant
6. Writing the Pilot, by William Rabkin
7. The Eight Characters of Comedy: Guide to Sitcom Acting & Writing, by Scott Sedita
8. Invisible Ink: A Practical Guide to Building Stories that Resonate, by Brian McDonald
9. Bill Idelson’s Writing Class, by Bill Idelson
10. Wild Mind: Living the Writer’s Life, by Natalie Goldberg