Storytelling Definition

Film and TV writers, directors, and actors are professional storytellers. So are people in advertising, marketing, sales, and PR. Journalists. CEOs. Entrepreneurs. Leaders. What do all these groups have in… read more

Storytelling is typically thought of as an art form within the world of entertainment, with the goal of getting and keeping the audience’s attention. Outside Hollywood, in the business world,… read more

A story is simply this: a HERO wants a GOAL despite an OBSTACLE. These three elements are the core DNA of any story. And, like DNA, even a small change… read more