Blog
A modular storytelling framework designed for self-directed learning
-
Equivalency
The principle of equivalency is that each of the three core story elements (hero, goal, and obstacle) implies the other two. In a well-constructed story, the hero’s goal is inherent… read more
-
Perspective
The principle of perspective is that stories can be viewed from at least three different perceptual positions. This is related to the principle of depth, that stories live below the… read more
-
Storytelling For Entertainment
Storytelling for entertainment means creating stories, pitches, treatments, and scripts for film, TV, new media, fiction, and theater. Of all the kinds of professional storytelling, storytelling for entertainment is the… read more
-
Storytelling For Business
Storytelling for business means influencing and/or persuading a decision-maker to think, feel, or do something. The key use case for storytelling for business is the presentation. There are many kinds… read more
-
Storytelling For Enterprise
Storytelling for enterprise is an advanced form of business storytelling with three additional challenges: multiple stakeholders, complex transactions, and extended timeframes. In a sense, we could reduce the different types… read more
-
Framing Narrative
A framing narrative is a story about how we DECIDE what is good. A core narrative is about what IS good. Core narratives – within storytelling for business – are… read more









