Blog

A modular storytelling framework designed for self-directed learning

  • Equivalency

    Equivalency

    The principle of equivalency is that each of the three core story elements (hero, goal, and obstacle) implies the other two. In a well-constructed story, the hero’s goal is inherent… read more

  • Priority

    Priority

    The principle of priority is that a story has extreme forces in opposition. As you already know, the principle of singularity is that there can only be one of each… read more

  • Causality

    Causality

    The principle of causality is that each scene in a story for entertainment should be the result of a scene before it – ideally right before it. The absolute best… read more

  • Depth

    Depth

    The principle of depth is that stories live beneath the surface. Think of a movie or a business presentation like an iceberg. Here’s why this is important. Suppose a writer… read more

  • Perspective

    Perspective

    The principle of perspective is that stories can be viewed from at least three different perceptual positions. This is related to the principle of depth, that stories live below the… read more

  • Storytelling For Entertainment

    Storytelling For Entertainment

    Storytelling for entertainment means creating stories, pitches, treatments, and scripts for film, TV, new media, fiction, and theater. Of all the kinds of professional storytelling, storytelling for entertainment is the… read more

  • Storytelling For Business

    Storytelling For Business

    Storytelling for business means influencing and/or persuading a decision-maker to think, feel, or do something. The key use case for storytelling for business is the presentation. There are many kinds… read more

  • Storytelling For Enterprise

    Storytelling For Enterprise

    Storytelling for enterprise is an advanced form of business storytelling with three additional challenges: multiple stakeholders, complex transactions, and extended timeframes. In a sense, we could reduce the different types… read more

  • Objective

    Objective

    Your objective is what you want the decision-maker to THINK, FEEL, or DO. This is different from what you want as a goal in your own story. An objective is… read more

  • Framing Narrative

    Framing Narrative

    A framing narrative is a story about how we DECIDE what is good. A core narrative is about what IS good. Core narratives – within storytelling for business – are… read more